Four women seated on a bench in an outdoor park setting, styled with plaid and brown outfits, with two small dogs. Large red text on the right reads 'A TALE OF LONDON'.
SHOP NEW IN
  • A woman wearing a navy blue cropped knit jacket with white contrast trim and gold buttons, leaning against a stone wall. A woman wearing a navy blue cropped knit jacket with white contrast trim and gold buttons, leaning against a stone wall.
    KNITWEAR
  • A model stands against a solid red studio background wearing a long-sleeved plaid shirt dress in black and red, styled with a brown belt and black knee-high boots. A model stands against a solid red studio background wearing a long-sleeved plaid shirt dress in black and red, styled with a brown belt and black knee-high boots.
    DRESSES
  • Four women posing together in front of a stone fountain, each wearing a different vibrant tailored pantsuit. The suits are in deep teal, coral pink, olive green, and bright orange. Four women posing together in front of a stone fountain, each wearing a different vibrant tailored pantsuit. The suits are in deep teal, coral pink, olive green, and bright orange.
    TAILORING
  • A woman stands on a stone bridge beside a lake, wearing a long tan trench coat with a plaid patterned lining and matching plaid collar, belt, and skirt. Trees and water are visible in the background. A woman stands on a stone bridge beside a lake, wearing a long tan trench coat with a plaid patterned lining and matching plaid collar, belt, and skirt. Trees and water are visible in the background.
    COATS
  • A person wearing a long pleated skirt with a split design: one half is navy, red, and orange plaid, and the other half is solid taupe-brown. The outfit is styled with a bright orange-red sweater, dark brown pointed-toe boots, and a brown handbag, standing outdoors in front of a black metal fence and green foliage. A person wearing a long pleated skirt with a split design: one half is navy, red, and orange plaid, and the other half is solid taupe-brown. The outfit is styled with a bright orange-red sweater, dark brown pointed-toe boots, and a brown handbag, standing outdoors in front of a black metal fence and green foliage.
    TARTAN
  • A woman smiling while wearing a light blue and white vertically striped blouse with a large black ribbon bow at the ruffled neckline, paired with dark jeans, set against a solid red studio background. A woman smiling while wearing a light blue and white vertically striped blouse with a large black ribbon bow at the ruffled neckline, paired with dark jeans, set against a solid red studio background.
    TOPS
  • A vintage-style photograph showing four children sitting on a train or bus. The central child wears a brown and beige argyle sweater with a white lace collar, while the child on the left wears a dark blue argyle sweater, and the child on the right holds a book. A vintage-style photograph showing four children sitting on a train or bus. The central child wears a brown and beige argyle sweater with a white lace collar, while the child on the left wears a dark blue argyle sweater, and the child on the right holds a book.
    MINI
  • A scenic photograph of a London street with a central statue on a pedestal, historic buildings, a black cab, and overlaid white handwritten text reading, 'SOME CITIES YOU DRESS FOR, EVEN THE ONE'S YOU ALL HOME. THERE'S NO PLEASURE LIKE PUTTING ON THE THINGS THESE STREETS HAVE KNOWN BY HEART FOR A HUNDRED YEARS.
    EXPLORE THE LOOKBOOK
  • Four women standing together outdoors in front of a wooden building, each holding a drink. They are wearing stylish coordinated outfits, including green, striped beige-and-brown, and red-and-green striped garments. Four women standing together outdoors in front of a wooden building, each holding a drink. They are wearing stylish coordinated outfits, including green, striped beige-and-brown, and red-and-green striped garments.
Four children hugging in front of a red train, wearing colorful winter jackets. A red text overlay reads 'ALL ABOARD'.
SHOP MINI

What Makes Boden, Boden

  • A smiling man in a dark blazer, navy sweater, and blue jeans stands in a shop doorway holding a yellow 'Breaking Boring Clothes' sign. The background shows bookshelves, flowers, and a striped bench. A smiling man in a dark blazer, navy sweater, and blue jeans stands in a shop doorway holding a yellow 'Breaking Boring Clothes' sign. The background shows bookshelves, flowers, and a striped bench.
    01

    We're still led by our
    founder Johnnie.

    Boden started in '91 as a catalogue drawn on his kitchen table. Three decades on, he still has a hand in everything we make.

  • 02

    We deliver on
    our promises.

    With every order that flies your way, you'll have 30 days to change your mind (and a fortnight to flip-flop on sale items).

  • 03

    We say 'buy less,
    buy better'.

    If you were to calculate the price per wear of a Boden item during its long and happy life, you'd literally be talking pennies.

  • Four women standing together outdoors in front of a wooden building, each holding a pint of beer. They are wearing colorful, patterned outfits including a dark green dress, striped blouses, and a bright red cardigan. Four women standing together outdoors in front of a wooden building, each holding a pint of beer. They are wearing colorful, patterned outfits including a dark green dress, striped blouses, and a bright red cardigan.
    04

    We’re proud of our
    British heritage.

    As well as preventing us from becoming big-headed, it inspires our designers. And helps us dare to be different.

  • A close-up stack of ribbed fabric or material samples in multiple colors, including pink, navy, teal, green, olive, tan, mustard, yellow, orange, and red, arranged horizontally. A close-up stack of ribbed fabric or material samples in multiple colors, including pink, navy, teal, green, olive, tan, mustard, yellow, orange, and red, arranged horizontally.
    05

    We believe colour
    makes you happy.

    In fact, it's so uplifting it should probably be available on prescription from your family doctor.

  • An open brown cardboard box lined with blue and white striped tissue paper, containing a rectangular terracotta-colored brick or stone block, photographed against a solid blue background. An open brown cardboard box lined with blue and white striped tissue paper, containing a rectangular terracotta-colored brick or stone block, photographed against a solid blue background.
    06

    We don’t take
    ourselves too seriously.

    We know we’re not everybody’s cup of tea. One woman hated our catalogue so much, she sent us a brick using our free returns service.

Buy better. Buy less. Wear more.

SEE OUR SUSTAINABILITY AIMS