Privacy & Cookies

A penchant for sparkly flats, an addiction to polka dots… what you order speaks volumes and this helps us learn what you like. Sometimes we use data from other companies that you’ve shopped with to tell us more. We like to get the full picture, you see: that way, our marketing is right up your street

We may collect the following data about you, and we’ve explained the lawful basis (in brackets) and purpose for doing so in each case:

• In order to process the orders that you place, send you email confirmations of your order, send those packages of style direct to your door, verify your payment details, or to process returns and refunds, we may use your name, address, email address and payment card information. We ask for your mobile number so that we can call or text you about your orders, but it’s optional anyway. It’s handy when the courier can’t find your address, for example, or if there is a problem with your order (contractual performance).

• We like to keep you in the Boden loop so from time to time we’ll send you catalogues, special offers and promotions by post, email or SMS messages (legitimate interests/ consent) using your name, address, email address, and / or mobile number.

• We also use your name, address, email address and payment card information for fraud prevention purposes, to verify you are really a customer shopping for appliqué T-shirts, rather than someone up to no good (legitimate interests).

• We use your name, address, email address and telephone number in order to respond to your queries and occasional complaints (nobody’s perfect) (contractual performance; legitimate interests). We may also keep a record of these to inform any future communication with us, to demonstrate how we communicated with you throughout, to ensure that we provide you with the best possible service.

• We may use your email address, postcode and date of birth to send you survey and feedback requests to help improve our services. It helps make our products or services more relevant to you (legitimate interests).

• Sometimes, we may need these to use your name, email address and / or address to send you communications that are required by law or necessary to inform you about our changes to the services we provide you (legal obligations; contractual performance).

• When you leave a product review for us on our website (thank you), you’re given the option to provide your email address which we use to verify your review. If you provide your email address, you will be entered in to a prize draw – we use your email address to administer the draw (legitimate interests).

• If you participate in our research activities (for example, customer research surveys, customer WhatsApp groups, Customer focus groups, Boden Insiders), we’ll use your name, email address and sometimes mobile number in order to administer the group, and your photographs to improve the products and services that we provide to our customers (consent). We’ll always let you know when we’re going to ask you for photographs and explain how they might be used.

• In order to improve the products and services that we provide, we may use your personal data to invite you to participate in market research (legitimate interests).

• If you’ve asked us to give your clothes a refresh through our ‘Care, Repair, Re-wear’ service, we’ll use your contact details (name, address, email address and phone number) to get in touch with you about your garments (consent).

• If you’ve volunteered to participate in ‘Pass it On’ recycling scheme (so that your well-worn clothes can inspire other peoples’ lives), we’ll use your name, address, email address and phone number to administer the scheme (and to make sure that you get the account credit that we’ve promised, in order to say a big thank you) (legitimate interests).

• We like to know your date of birth – spoiler alert, but it means we might wish you a Happy Boden Birthday (legitimate interests). It’s entirely up to you whether you tell us your date of birth, though.

• We always need to confirm that you’re over 18 so that we can legally enter into a contract with you (legal obligation).

• We may use your date of birth data for fraud prevention and detection, and research purposes (legitimate interests).

• We keep records of the live chats, telephone calls, emails and postal correspondence from you so we can provide you with the great customer service and support we’re known for (contractual performance). We may also use this data when training our staff, to make sure we continuously improve that customer service (we set our goal at ‘incredible’) (legitimate interests).

• We use information about your device and how you use our website (including your IP address, device type) to continuously improve our website, to set default options for you, and to show you the correct content (for example language and currency). We may also use it to develop, test and improve the systems, services and products we provide to you by say, recording your browser’s Session ID to help us understand more when you leave us online feedback about any problems you’re having. This data is also used to prevent and detect fraud. We collect your IP address to learn more about how you use our website. IP address data allows us to analyse site usage and visitor numbers and see how our advertising performs (so we can understand what you like). We also use this information to improve our website, which makes our marketing more relevant to give you the best experience we can (legitimate interests).

• When you participate in a survey, competition or promotion, we use your data to run the activity. If we don’t use this data, you can’t win competitions or use promotions. Imagine. We may also use this data in order to fulfil your prize if you’re a winner (legitimate interests/ consent).

• If you work with us as an influencer, we may collect your name, email address, address, images of you (and, if you work with Boden through paid partnerships and your children are included in your images, we’ll collect their images too), and clothing size. We use your name and email address to engage with you and to administer events. We may use your address to send presents to you, and we may post your images on our own social media pages and Boden websites (contractual performance).

• If you upload your photographs to BodenByMe (please keep them coming), these may be published on our website along with your name (consent).

• Did we get your best side? To protect our customers, premises, assets and partners from crime, we operate CCTV systems in our stores and car parks that record images for security and crime prevention (legitimate interests).

• If you interact with us on social media, we use this your social media username or identifier to help us respond to your comments, questions or feedback (legitimate interests).

• There may be situations where we are legally required to share your personal data, for example, when a court order is submitted to share it with law enforcement agencies or a court of law (legal obligation).

• Every now and then, we love to surprise and delight our customers by sending unexpected presents or treats. We may use your name, address or email address to do this (legitimate interests).

• If you are hosting a Ukrainian family and you have applied for Mini Boden clothing, we will use your email address to process this request. We will also need your full name and address in order to send the items to your home. In addition, you may have been asked to provide a Global Web Form (GWF) number and a copy of the parent’s flight ticket, as provided to you by the Home Office. You will have been asked to provide confirmation that you have obtained consent from the person named on the flight ticket to provide their ticket and GWF number to Boden. We will use this information to verify that your application is valid and will delete all copies of the GWF number and ticket within one month of having received these (legitimate interests).

• If you place an order on behalf of another person (for example, if you buy a gift for another person and provide their name and address for delivery), please ensure you have obtained their permission before agreeing for them to receive marketing from Boden during checkout.

• If you don’t want to give us your data, you don’t have to. However, if you don’t, you may not be able to buy products from our website and catalogue, and you are unlikely to receive our best customer service. It’s your call.

• You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have Text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our Terms and Conditions.

• If you’ve signed up to receive text messages from us either via our website or by sending a text message indicating your consent, you are providing your prior express written consent to receive recurring marketing or promotional Text messages from us. We will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have Text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message (consent).

Interactions with Boden website:

• To enhance your experience with Boden, we use cookies, web beacons, pixel tags to automatically collect information about your interaction with our websites. This allows us to use your personal information in several ways. Firstly, we analyse your preferences to tailor products that are more relevant to you. Additionally, we deliver personalised content, advertisements, and communications based on your interests, provided you've opted in to receive marketing communications. This process is essential for us to improve our offerings and personalise your customer journey, relying on our legitimate interest.

• Moreover, if you accept cookies on your initial visit and continue navigating our website, we may use the collected personal information to provide you with a customised browsing experience. This includes remembering your past activities, such as viewed pages or products, and your preferences. We also use this data to deliver interest-based advertising on third-party websites, aiming to make our online offers more compelling for you.

• For instance, through the Facebook (Meta) pixel integrated into our websites, Facebook identifies users who have visited our site, forming a 'Custom Audience.' This enables us to display Boden ads to Facebook users who have shown an interest in our offerings or share similarities with our existing customers. We are able to do this based on our legitimate interest and Facebook's handling of personal data which is governed by its Data Usage Policy, which you can review at https://www.facebook.com/about/privacy. Should you wish to opt out of Facebook's "Custom Audiences" remarketing feature while logged into Facebook, you can do so at any time through https://www.facebook.com/settings/?tab=ads#_=_.